WP STANDARD

STUDIO
Freelance

CLIENT
Whipping Post/WP Standard

I've worked closely with Whipping Post for a number of years helping them develop their brand look and feel across all touchpoints. When they decided to change their name to WP Standard and expand their product offerings from strictly leather goods to also include apparel, we took the opportunity to re-evaluate and evolve their visual language in a much bigger way. 

My approach to the brand redesign was to clearly communicate the rugged durability, classic simplicity, and quality craftsmanship of their products by drawing inspiration from industrial graphics, Americana, and tailoring marks.