CVS FACIAL MASKS

STUDIO
Dragon Rouge

CLIENT
CVS Pharmacy

CVS Pharmacy asked Dragon Rouge to develop packaging for a new line of facial masks. They were looking to create a brand that felt unpretentious and fun with a strong ingredient focus. 

A lively color palette gives the line a cheerful quality and helps differentiate the products while reinforcing their primary ingredients. Large type with a hand-drawn look adds playfulness and approachability which pairs well with the background patterns that provide energy and texture. Ingredient depictions are large and graphic, cropping to create lively layouts that interact with the type and patterns in dynamic ways.