VEB

STUDIO
Stag & Hare

CLIENT
The Coca-Cola Company

VEB, short for Venturing and Emerging Brands, is a division of The Coca-Cola Company that seeks out young beverage brands they feel have extraordinary future growth potential and partners with them. They leverage Coca-Cola’s considerable resources to assist in production, distribution, strategy, and marketing. 

VEB asked Stag & Hare to help redesign their look to more clearly communicate what they do. We landed on an optimistic, clean, and vibrant approach that’s grounded in the idea that they help 'build' beverage companies through key resources and insight. The branding utilizes a selection of simple shapes which act as building blocks and combine in a variety of ways to convey this graphically.