McDERMOTT DISCOVERY
STUDIO
Dragon Rouge
CLIENT
McDermott, Will & Emery
McDermott, Will & Emery, a top 50 US law firm, tasked Dragon Rouge with creating a new corporate identity for their discovery division to help reposition them as a separate entity from the main law firm. In addition to their legal and technological expertise, we wanted to convey the partnership, focus, and clarity they offer to their clients.
A clean, black and white photography style with a strong focus was chosen to emphasize their detail-oriented approach and ability to make the discovery process clear and simple for their clients. The identity is punctuated by hits of orange and red to add warmth and liveliness to the identity.
I created all aspects of the corporate identity with the exception of the logo.