NEXT STEP

STUDIO
Dragon Rouge

CLIENT
The Vitamin Shoppe

The Vitamin Shoppe is a well-known retailer of nutritional supplements. They were looking to launch a new line of vitamins and fitness products and asked Dragon Rouge to help them develop the look and feel. 

Since we were targeting women with a wide range of fitness experience it was important for this line to be easily shoppable no matter what their knowledge of the category. To achieve this, we divided the brand into four distinct ‘steps’, each focusing on different product types, ranging from fitness accessories to healthy food alternatives. Customers are encouraged to start with the step that aligns with their immediate goals and fitness level. We also created bold, ‘I want’ statements to clearly communicate the key benefit of each product.