FEKKAI

STUDIOS
Chrysallis, P&G Beauty & Creed Strategic Imaging

CLIENT
Frédéric Fekkai & Co.

Fekkai is a brand of luxury hair products and salons started by celebrity stylist Frédéric Fekkai. By drawing inspiration from Provence France, where he grew up, and New York, where he mastered his craft, we developed a brand that feels experiential, authoritative, and authentic to Frédéric. 

As part of the in-house creative team I helped to develop, expand and evolve the branding for Fekkai’s three major business channels: luxury salons, prestige hair products and a masstige product line. This lead to substantial sales growth resulting in the brand being purchased by P&G Beauty.