BARKTHINS CONCEPTS

STUDIO
Dragon Rouge

CLIENT
BarkThins

BarkThins, a brand of responsibly sourced, snackable chocolate bark, were experiencing strong sales but wanted to evolve their brand voice and aesthetic to help differentiate from competitors and better position themselves for continued growth.

Our primary goals when redesigning the packaging were to showcase more personality, improve shelf impact and navigation, and evolve the product depiction to look more fun and appetizing. We also worked with a typographer to develop new hand-lettered logos that would better convey the uniqueness and fun of the product form.

The scope of our exploration included a wide range of ways they could update their packaging, from evolutions of their current look, to more comprehensive redesigns. Here are a few of my preferred routes.