KEURIG COLD

STUDIO
Dragon Rouge

CLIENT
Green Mountain Coffee Roasters

Green Mountain Coffee Roasters asked Dragon Rouge to brand their new range of Keurig products. Instead of coffee and tea, these revolutionary new machines brew single-serving, chilled and carbonated beverages. 

We utilized a bright color palette and a graphic, top-down view of the beverages to create a brand that feels both playful and sophisticated. The lively blues speak to the cold drinks and energy of effervescence while the broad range of secondary colors highlight the variety of beverages that can be made. Finally, the logo and icon system help to communicate the simplicity and speed in which fresh, cold drinks can be made.

We provided a range of artwork and a brand guide to the client, however, the release of the new machines was significantly delayed in the development stages. During this time the brand decided to change direction and more closely link all of their beverage products with Keurig 'Hot' and 'Cold' name designations and a unified look.